Solovair Air Cushion Boots – The real Docs
Posted in Blathering on December 18th, 2009 by alienmeatsackSome of you are probably fans of Doc Martin boots. And some of you probably noticed that their quality has gone downhill. (Chinese production will do that.) Well, it’s time for a change. Check this out…
What you want to do is stop giving your business to Doc, and start giving it to the people who STILL MAKE the best air cushion boots out there, BY HAND… and in the same factory that made the original Docs. Solovair is their name and putting heart and soul into their boots is their goal.
Please visit their site, give them some business, pass the word around. They make great riding boots, with love by hand. It’s not some huge corporate entity, just real people. Spread the love, please. Time to let Docs of their high horse and let someone else do the job right!
Hello, it’s aircushionboot.com here… had to get involved in the discussion.
My Dad has sold these boots since early 70’s and I remember when Air-Wair (DM’s) tried to take NPS, Tredair and others to court over the use of the yellow stitching. As the case got closer it became apparent to the Griggs Group (the then makers of DM’s) solicitors that other boot manufacturers in Northampton were using yellow stitching before DM’s went into production and the case was dropped. There is no copyright on yellow stitching. Although interestingly all merchants that stock DM’s are not allowed to stock Solovair with yellow stitching, they risk loosing the DM contract if they do. This is why it’s important to support the independents.
Solovair employ 30 people and everything is made to order. These boots are hand made, not mass produced. And yes the first DM’s were made in the NPS factory, the same factory that the boots I sell are made in today.
